The internet has brought many things to the forefront that used to be specialized knowledge. One example of this is copywriting . Unless someone was in the field of advertising, marketing, or communications, they probably had no idea what a copywriter did. Now there are thousands of blogs and websites that teach copywriting to readers and offer tips on how to improve copywriting skills.

Using words to promote an idea, business, or opinion is copywriting. It can also be used to promote a person or product. Common examples include everything from jingles to television commercials , billboards to internet ads. Catalogs, radio ads, business brochures, and direct mail are all examples of copywriting. Many web pages are designed to promote an idea, person or product and so large amounts of web writing falls into the copywriting category.

There is a difference between informative writing, such as in newspapers and educational websites and copywriting. The latter has as its intent to market to or persuade the reader. Journalism and reporting are more objective and have different standards as well as intent.

A few marketers disguise copywritten material as regular conversation, posting content on social media sites, forums, and even creating “homemade” videos for YouTube that are actually promotional. However, the majority of those in the field are up front about the intent of their work, clearly indicating when something is intended to market or promote something.