Experiencing Fremont Street in Las Vegas
One of the most successful ad campaigns of the twenty-first Century has to be the 2002 Las Vegas ad, which urges travelers that “What Happens Here, Stays Here,” which, as people began to pick up the words, used by everyone from Jay Leno on The Tonight Show to politicians embroiled in scandal, the phrase “What Happens in Vegas, Stays in Vegas” has become not only ubiquitous but seems to have permanently joined the lexicon of sayings in the English language. That’s quite an achievement for a then 28-year-old advertising copywriter named Jeff Candido. We’re now eight years away from the time the ads first hit the public consciousness and we’re still debating about what happens in Las Vegas and whether or not it should stay there or come home with us. As a nearby Californian who has made many trips to Vegas, I can tell you that most of the time, I’d like to take home the experience. There is nowhere on the planet quite like Vegas, with its famous Strip and hotels; however, it would be a shame if most people stayed simply in the strip and never ventured North to Fremont Street, and never had a chance to see what this side of town offers — especially the Fremont Street Experience .
Las Vegas had its start about one hundred and five years ago, in 1905, practically on the corner of Fremont and Main Streets. In fact, Fremont Street was the first paved street. And this area is where some of Vegas’ most famous celebrities, such as singer Wayne Newton, began. If you stroll the area, now a five block pedestrian mall, you’ll find the 105-year-old Golden Gate hotel, with a great deal on shrimp cocktails, as well as other great places to spend the night . But perhaps it’s the Fremont Street Experience, a gigantic, arching canopy screen that covers the five block stretch, that will captivate your attention. Enormous images and music appear in the sky ninety feet above you and runs a thousand and five hundred feet in length. Each show begins by turning off all the lights in a section of town so filled with light that it’s known as Glitter Gulch. It’s often the site of free concerts as well. While you’re there, check out, too, the Neon Museum at the Fremont Street Experience , and see if you, too, wouldn’t want to return home with this kind of experience.
Posted on March 8th, 2010 by admin
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